It takes about 50 milliseconds
for a person to form an opinion about someone's website that will determine if they like the site or not, and if they will stay or leave. In the time it took you to read that sentence you already formulated an opinion about this site. So, if you're still here, thank you.
In today's society, we are relentlessly inundated with imagery. According to Mary Meeker's annual Internet Trends report from 2014, people uploaded an average of 1.8 billion digital images every day. And that was five years ago, so you can imagine what the present number must be. In plain English, it's a whole hell of a lot of photos.
Due to this saturated field of imagery, it takes extra effort to make your content rise above. It's no longer enough to just have a website showcasing your work; it now requires having a unique brand ("But dude, what's your brand?"), a stylish layout that keeps brains focused, and probably some kombucha-vegan sacrifice to the universe. It's so important that apparently a study showed 38% of people will stop engaging
with a website if it appears unattractive.
Now that we have addressed the ridiculously high stakes we're all up against just to retain people's attention, here's my whole-hearted attempt to keep you engaged with my work and my slightly-above average personality:
1. My name is Ariel, and I was named after the mermaid with red hair.
2. I first picked up a camera when I was 16 and have been pestering all family and friends ever since. I'm lucky they haven't bludgeoned me yet.
3. I grew up outside Philadelphia and then made my big-girl-get-out-of-your-parents-house move all the way to Los Angeles, and honestly, I'm still confused about how that happened.
4. I like to write, explore anything bursting with nature, read books that remind me it's okay to slow down to enjoy the now, and procrastinate adult responsibilities by baking.
But the most important (in my opinion) fact about me is this:
I love listening to stories and telling stories. I love traveling to places where I'm exposed to the endless ways to live a life. I love sitting with someone and listening to their tales, their thoughts, their personal views of the world we live in. I love capturing and creating those moments in the form of art. I love the opportunity to become a more complex individual each day just by interacting with what’s around me.
This is what motivates me to constantly document in hopes that it will slow down someone just enough for them to see that there is immense beauty in the simple.
That you can have a "brand" and an immaculate social media presence, but it's the real world living that is most amazing. That each day is a gift in more ways than one.
That time is flying at warp-speed and it's important now more than ever to stop and savor it all.
I hope you enjoy the work I have up on this site and I hope something speaks to your heart. If you want to chat more, have questions, want to collaborate, feel free to reach out.